Websters Surveyors have built a strong reputation for their digital-first approach, producing guides and online resources that help clients feel informed and confident. As the business grew, they saw an opportunity to bring their reports up to the same high standard as their wider digital content.
Although the team delivered fantastic service and expertise, the reporting format didn’t fully reflect the quality of their work, prompting them to look for a more modern solution that aligned with their brand and growth ambitions. This is where GoReport came in.
Despite their strong digital presence, the layout and accessibility of their reports didn’t match the clarity of their other client materials. Dan described “somewhat of a disconnect” between their guides and their reports: the information was sound, but the format made it harder for clients to understand.
They wanted:
- Reports aligned to their brand guidelines
- Clearer, more accessible layouts
- A system that could grow with their services
- A tool surveyors could use easily on site
Identifying these needs made it clear that they required a reporting platform capable of supporting both operational efficiency and a more polished client experience.
Why GoReport: Design, Flexibility and Ease of Use
When Websters explored GoReport, three features immediately stood out: the intuitive mobile app, design flexibility, and a collaborative development approach. For surveyors working on site, ease of use was essential.
As Dan notes: “The mobile app is incredibly easy to use and does save us a huge amount of time.”
This usability meant the team could adopt the platform quickly without disrupting their workflow. Just as importantly, GoReport enabled full brand alignment. Their designer created a visual layout to match their digital style, and the GoReport team replicated it within the platform.
Dan said: “What GoReport could do which other providers couldn’t was work with our design team to make something that is fit for purpose.”
This ability to customise the look and feel of their reports allowed Websters to deliver an end product that reflected their professionalism.
Dan also described the collaborative process: “We could have our graphic designer come up with something which reflected our brand guidelines and send that over to the GoReport team and say, ‘OK, over to you guys. Can you replicate this?’”
This ongoing partnership gave Websters confidence that the platform could evolve alongside their business needs.
After reviewing several reporting tools, GoReport stood out not only for functionality but for how well it aligned with their operational and branding goals. Once implemented, Websters quickly expanded its use across different service lines.
Dan reflects this growth: “We now provide all of our valuations on GoReport too. We’re doing all these different things on GoReport, which I haven’t seen elsewhere on any other platform at all.”
This versatility allowed the team to manage all reporting within a single system.
Today, GoReport sits at the centre of Websters’ reporting process. It supports residential surveys, valuations, reinstatement insurance assessments, solicitor reports and more, giving the team a consistent and flexible framework that enhances both efficiency and client experience.
Workflow Transformation: Tailored Templates & Client-Focused Features
GoReport now plays a vital role in Websters’ daily workflow. Surveyor support staff use it to set up jobs and compile desktop research, ensuring surveyors arrive on site with everything they need.
One of the most impactful enhancements has been the bespoke Client’s Needs section. Surveyors can instantly see what matters most to the client, ensuring these concerns are directly addressed in the final report.
Dan explains: “Every time our surveyor gets to the property, they can look at this box and see what the client asked for… With this section directly in the reports, we can point to something and say, ‘These are the things that you’ve asked us and these are our answers to them.’”
This simple addition creates clarity for clients and strengthens trust by showing that their concerns have been prioritised. GoReport has also allowed Websters to develop new products, including a dedicated solicitor’s report derived from existing survey data but customised for a legal audience. This expansion, along with their work in reinstatement assessments, has helped open new revenue streams and broaden their service offering with confidence.
Quantifiable Impact: More 5-Star Reviews & Higher Conversion Rates
The benefits of GoReport quickly became visible through measurable client feedback. Dan notes: “Ever since we started using GoReport, the number of five-star reviews that we get online has just gone through the roof… nearly all of them compliment the quality of our reports.”
This uplift reflects not only the improved presentation but also the clearer, more client-friendly structure of their new reports.
As Dan puts it: “It’s a badge of honour for us. We want people to look at our reports early on because they’re more likely to instruct us. That improves our conversion rates on quotes.”
Efficiency gains have added further value. Straightforward valuations can sometimes be completed on site, saving time without compromising quality.
Dan shared: “I’ve done reports where by the time I leave the front door, everything is completed, and yet the quality is still really top-notch. That is partly thanks to GoReport.”
These time savings free surveyors to take on more work whilst maintaining accuracy and compliance. The notes feature has also transformed Websters’ peer review process.
Dan explains: “Those reviewing reports write notes for whoever the inspecting surveyor is. It aids our team’s learning, which means that they improve the next time; we get that better quality product out, and we get it out quicker.”
This structured approach strengthens consistency and helps the team continually refine their reporting standards. t has also had a positive impact on work–life balance. Dan describes how asynchronous notes have made reviewing far more flexible:
“Previously, if I was reviewing someone’s report, I’d need to wait until I could get them on the phone… Now I’ve got this notes section where I can go back and forth with them in my own time.”
This shift has enabled a healthier, more modern approach to collaboration.
Advice to Other Surveying Firms
Throughout their journey, Websters have worked closely with the GoReport team to refine templates, adjust layouts and ensure the platform continues to evolve with their processes. That ongoing responsiveness has been a defining part of the system’s success within their business, reinforcing the value of a collaborative, long-term partnership rather than a one-off software purchase.
Dan encourages any firm exploring digital reporting to lean into modern solutions.
“Look what century we’re in. You’ve got to go with it… For companies who really want to grow and expand, you have to go digital.”
When asked what he would say to surveyors considering GoReport, he emphasises the importance of seeing the platform in action.
“We’ve been very happy… I would encourage anyone: have that conversation with the salespeople at GoReport or even if you know someone like us who uses GoReport, ask us; we’ll show you ourselves, and we’ll give you our honest opinion.”
His advice reflects a wider shift in the industry: digital reporting is quickly becoming fundamental to delivering a high-quality, competitive surveying service. For surveyors ready to explore what that could look like for their business, booking a short demo with GoReport is an easy first step.